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General real estate mailings8/2/2023 ![]() Is your real estate newsletter marketing goal to: ![]() All these factors will contribute to the newsletter’s return on investment, so setting goals is crucial. Define your goalsīy defining goals for your real estate agent newsletter, you’ll be able to better determine what type of content you’ll include, what services will resonate with your audience and even what type of template will be most effective. Setting this strategy will help ensure your campaign is successful. Long before you start to design and write a real estate newsletter you should put down on paper why you’re creating one, what its focus will be and how it will be distributed. Outline your real estate newsletter strategy Use the following steps as a guide to help you create your best real estate newsletters for clients and prospects. They reinforce your brand, deliver your message and demonstrate your expertise - all things a successful real estate agent does regularly. Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects.
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